The world of commercial animation comprises a number of fields and styles. The word “animation” itself is an umbrella term, inclusive of almost anything that has movement. 

One subset of animation is particularly confusing to some people, even though it’s all around us given the digital era. The genre in question? Motion graphics. This type of animation is so ubiquitous that it’s almost invisible. But motion graphics is a truly powerful tool when it comes to commercial branding and marketing animation.

In this article, we’ll explain what motion graphics is, its history, what differentiates it from other types of animation, its importance in the advertising and design industry today, and its healthtech applications.